THE BEST WAY TO MATCH SUPPLY WITH DEMAND
The most successful key to increase sales is to give right information about one or more products. Nothing works better than hiring qualified and committed experts to set directly in the stores who can give proper answers to the costumer’s most specific questions. The final goal is to guide the consumer along the purchase process.
In addition, in-store promotions are strategic tools because they take place within the same time and place as where the customer decides what to buy, becoming the most powerful “match point” between supply and demand.
We’ve already been taking care of in-store activities for many years on behalf of some of our business clients working in different market fields all over Italy. In particular, some of our responsibilities include recruitment, traineeship, coordinate the resources, get in touch with the stores and shipment of POP material.
Thanks to our IT solutions of new generation able to meet our customer’s needs it is possible to collect, organize and provide updated data related to the in-store promotion activity any time the customer wants to access it.
GOALS: Advice the consumer at the moment of the purchase and guide his decision; Look for new potential consumers and retent them; Generate high sales peaks; Supervise stock shortage; Attract the consumer's attention on the promo items. SOLUTIONS: PROMOTECH sales promoters will act as ambassadors of your products; Best recruitment, traineeship and resource management according to the promo item; Previous merchandising activity to set up the expository area; Prompt assistance in case of issue within the store; Management of POP material and logistics; Accessible Web platform providing updates data reports on the activities.
"VISIBILITY" DOES NOT MAKE THE "PRODUCT", BUT IT WILL CERTAINLY MAKE THE DIFFERENCE!
Items disposal on the shelves and aisles strongly affects the product sales as much as highlight the characteristics and encourage rotation can do.
Specific movements within the aisle aim to catch the customer’s attention and make him buy a product instead of another also by providing appropriate technical and promotional details.
Our merchandising team can guarantee you the best expository solutions on the shelves and in the promotional area according to the commercial strategies and wills of our clients.
A merchandiser isn’t only responsible for the visual impact that products can have on consumers, on the contrary he plays other important roles: survey of retail prices, warehouse monitoring in order to avoid stock shortage, analyze the items’ rotation, arrange POP material, train the sales advisors etc. In order to improve the brand awareness, know-how, increase the products sell-out and keep the communication between vendor and retailer alive.
Below a few services we offer you to make your job less stressful and expand you business with the purpose of guarantee you the best ROI:
- Sales Merchandiser
- Visual Merchandiser
- Mistery shopper
- Survey of retail prices
- Market research
- Standard and professional trainings
GOALS: Dispose the products on the shelves; Pay attention to the expository layout; Manage the placement of POP material through the store; Avoid stock shortage coth on the shelves and in the warehouse; Facing control and check empty goods holders; Detection rates; Keep developments of actions or new material of your competitors under control; Eventually take care of new orders on behalf of the store; Retention of the partnership with the store. SOLUTIONS: Promotech Sales Promoters act as ambassadors of your products; Guarantee you the best visibility of your goods; Increase the brand awareness; Stimulate costumers during the purchase process by highlighting the brand; Quality control and check of customer's satisfaction; Optimization of our web reporting system and photographic database; Identify useful market data as to take the most strategic decisions.